Has anyone seen the new Jaguar Ad?

It is totally bizarre featuring no Jaguar.

No, I haven't come acroos that one yet.

Grace, Space and Pace, have become Joke, Woke and Broke! Glad I no longer have any connection with them!

The new concept car has bee revealed: https://www.bbc.co.uk/news/articles/czen5y97yjzo

Looks a bit of a tank.

Thankfully, concept cars rarely get any further than the 'show' circuit. Listening to a Jaguar spokesman (no idea who he was) earlier today, he claimed that the campaign was nothing more than an exercise in getting people talking about the brand. It has certainly succeeded in that, but not in a nice way.

My personal take is that Jaguar has committed suicide and destroyed what was left of the brand.

It's very difficult to find the facts, but I believe that over the last 40-odd years Jaguar itself has only made a profit once. It has been a constant millstone around its partners' necks.