I think much will depend on what you use it for. Watch out for data capping if you watch films etc. What you might need by way of support is also something to think about.
I sweet talked Talk Talk out of a new router. It was simply plug and go. But actually getting it was another matter.
Talk Talk have also been hacked a couple of times. Whilst I've not had any money taken from my account I have had a few quite convincing calls from so called Talk Talk representatives. Had I not been such a distrustful sort of person, I might just have fallen for their plausible stories. As it was, they ended up with a few very choice engineering 'expressions' resounding their lug-holes.
